Thursday, November 8, 2007

History of Kraft Foods

The Early Years
The stories behind successful companies like Kraft Foods are always intriguing to me. It’s really interesting to discover what steps were taken to build a small business into a global business with brands we all know and love. Way back in 1903, 29-year-old James L. Kraft moved to Chicago, where he started selling the best cheese from a horse-drawn wagon to wholesale markets and grocers. Six years later, four of Kraft's brothers joined him, and they incorporated the business under the name of J.L. Kraft & Bros. Co. By 1915, Kraft introduced process cheese in four-ounce tins. With its consistent quality and improved shelf life, the product became popular very quickly. The creation of process cheese helped Kraft grow and open new plants. In 1916, a patent for the "Process of Sterilizing Cheese and an Improved Product Produced by Such Process" was issued to Kraft and revolutionized the production of cheese.

Kraft Grows Up

Over the years, Kraft has merged with, been purchased by and acquired other companies. They have changed names, and ultimately grown in the way that a successful corporation does. Kraft inventors continued to introduce new variations of cheese such as Velveeta, Cheez Whiz, and cheese slices. Today, Kraft Foods manufactures and sells more cheese than any other company in the world. Kraft Foods Inc. is currently the largest food company in the United States and holds the number two position worldwide. The firm has two main operating units--Kraft Foods North America and Kraft Foods International.
What a History Lesson!

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